Communications in the cultural sector
For artists, communication with the public is often intimidating and therefore remains in the background. We expect it to happen somehow by itself. In fact, we do not even realize the need for it, as well as its role as a factor that forms and educates society.
The communication of a cultural product is a new and fully integrated service to the specifics of the cultural sector. She applies the principles of business communications and digital marketing to cultural events, taking into account the characteristics that each gallery, artist or exhibition possesses.
Communication arts strategy combines creative solutions with sustainable marketing and PR models, including media relations, event management and digital marketing through social media.
How to present ourselves and our art?
In our country, it is very common to think that creativity is an independent process that is important only for the one who creates it. Many of the artists work for themselves without feeling the need to socialize their cultural product with others.
Today, in the age of social media, connecting with your audience is far more direct and easy. If you want to position yourself and your art successfully in the online space, then…
What is Art Communication?
PR for cultural institutions
Everything you need for your event to reach a wider audience. Preparation of press releases, organization of press conferences and contacts with the media. Highly targeted campaigns aimed at driving traffic, managing reputation, identifying and reaching new markets.
Digital marketing strategy
Building a digital marketing strategy tailored to the brand identity of your gallery, museum or you as an artist. Content creation, digital marketing campaigns, social media marketing, search engine optimization, email and influencer marketing.
Exhibitons, curatorial projects and art events
Comprehensive organization and opening of exhibitions, promotion of cultural events and creative event solutions for any business. Preparation of media monitoring and analysis of the event.
Branding consultations for galleries and individual authors.
Who am I?
Roumena Kalcheva PhD
Art critic
My clients
