ABOUT ME
The Art of popularizing the Art
Roumena Kalcheva PhD
2011 - Union of Bulgarian Journalists
2012 - Union of Bulgarian Artists
2019 - International Association of Art Critics - AICA
2011 - award for art critic from the competition for young artists, critics and curators of the St. St. Cyril and Methodius Foundation
Professional with fifteen years of experience in the field of public relations, the organization of exhibitions and cultural events, as well as the promotion of the activities of cultural institutions with a focus on digital marketing and social media.
Author of the art and art criticism blog http://artologica.wordpress.com from 2008.
She is the founder of Kritikar - the new online media for art critic since 2020 - https://kritikar.com/.
Over the years, he has published in various newspapers and art magazines, SBH Bulletin and others.
PhD of Art Studies, National Academy of Arts (2014), freelance art critic with research area of contemporary Bulgarian art, exhibiting art in an alternative environment, communication and art management.
My approach
Every art and every author needs to be communicated in a different way. Effective communication means finding what makes them different and presenting it to the right audience.
PR for cultural institutions
Everything you need for your event to reach a wider audience. Preparation of press releases, organization of press conferences and contacts with the media. Highly targeted campaigns aimed at driving traffic, managing reputation, identifying and reaching new markets.
Digital marketing strategy
Building a digital marketing strategy tailored to the brand identity of your gallery, museum or institution. Content creation, digital marketing campaigns, social media marketing, search engine optimization, email and influencer marketing.
Exhibitions and art events
Everything you need for your event to reach a wider audience. Preparation of press releases, organization of press conferences and contacts with the media. Highly targeted campaigns aimed at driving traffic, managing reputation, identifying and reaching new markets.
My philosophy is based on applying an individual approach to each client - artist, gallery or institution.
